Your next client is already asking.

Buyers and sellers are moving their first questions from search boxes to conversations. The names that show up inside those answers earn the appointment.

Advertising is following them there, and every channel so far has rewarded the people who showed up early. Search in 2005. Social in 2012. This one is brand new.

This is not a dashboard tour.

Platforms change. Buttons move. The real skill is understanding what someone means when they ask a question, and knowing what your business should say next.

What you'll walk away able to do

  • 01Build campaigns around conversational intent
  • 02Write ads that belong beneath an answer
  • 03Develop useful context hints
  • 04Match the ad, offer, and landing page
  • 05Measure what happens after the click
  • 06Apply the system to real estate

Nine modules

Curriculum

01

The Answer Is Now the Ad Environment

How conversational advertising differs from search, social, display, and traditional targeting.

02

Inside ChatGPT Ads Manager

Campaign setup, accounts, budgets, bidding, review, and launch.

03

Campaign Architecture

Objectives, campaigns, ad groups, ads, pacing, and testing structure.

04

Mapping Conversational Intent

Turning customer questions into intent groups, offers, and context hints.

05

Creating Ads That Belong in a Conversation

Headlines, descriptions, images, offers, and calls to action.

06

Landing Pages for High-Intent Traffic

Message matching, proof, lead forms, appointment funnels, and downloadable offers.

07

Measurement Without Guessing

UTMs, conversion events, reporting, testing, and optimization.

08

Real Estate Campaign Playbooks

Seller leads, buyers, relocation, recruiting, new construction, proptech, and real estate services.

09

Policies, Privacy and Fair Housing

Advertising policies, privacy boundaries, misleading claims, discrimination, and compliance considerations.

One system, taught start to finish. Founding members get in first.

Get founding access

More than a course.

The training comes with the working documents needed to build and launch a campaign.

All eleven documents included with enrollment

  • 01ChatGPT Ads Field Guide
  • 02Conversational Intent Map
  • 03Campaign Brief Template
  • 04Context Hint Builder
  • 05Ad Copy Matrix
  • 06Creative Brief Generator
  • 07Landing Page Wireframes
  • 08Measurement and UTM Kit
  • 09Real Estate Campaign Swipe File
  • 10Policy and Compliance Checklist
  • 11Platform Update Log

Built for people who need to use this.

  • Listings and seller leads
  • Buyer consultations
  • Relocation
  • New construction
  • Brokerage recruiting
  • Proptech demos
  • Real estate services
  • Local market education

A note from the founder

Jersey Proper is a creative studio for real estate. We spend our days building brands, websites, and automation for brokerages and proptech companies, which means we spend our days watching where their next client actually comes from. Increasingly, that is a conversation with an AI.

This course is the system we use to think about that shift: what people ask, what your business should say next, and how to be there when it matters. No hype. No dashboard worship. The proper way to do it.

Michael EhrlichFounder, Jersey Proper

One course. The entire system.

Watch the training. Build the campaign. Use the collateral. Return whenever the platform changes.

  • All nine modules, self-paced
  • All eleven working documents
  • Updates when the platform changes

Founding access

Coming soon

Founding members get first access and founding pricing that does not go up.

No payment now. The founding list hears everything first, including the price.

Questions, answered properly.

Who is this course for?

Real estate agents, teams, brokerages, proptech companies, and the marketers who work with them. If part of your job is getting in front of buyers, sellers, or agents, this was built for you.

Do I need to be technical?

No. If you can run a social media campaign or follow a checklist, you can run this system. The modules walk through setup click by click, and the working documents do the organizing for you.

When does enrollment open?

The founding list hears first. Join the list and you will get the opening date and founding pricing before anything is announced publicly.

What happens when the platform changes?

That is the premise of the course. The system is built on customer intent, creative, and measurement, which outlive any interface. When the platform moves, the course and the Platform Update Log move with it, and you come back and catch up.

Is this a ChatGPT course?

No. It is an advertising course. You will not learn prompt tricks. You will learn how to turn the questions your customers already ask into campaigns, ads, landing pages, and measurable results.

Independent educational program. Not affiliated with, endorsed by, or certified by OpenAI.