Signal Report
Signal Report 001: The AI War Just Went Public
OpenAI, Anthropic, and Google are competing for control of the intelligence layer. This changes everything for companies, careers, and infrastructure.
February 20, 2026By Michael Ehrlich
Jersey Proper is a boutique creative studio building premium digital experiences, websites, and growth systems for brands that refuse to blend in. Read insights from Michael Ehrlich and the Jersey Proper team on branding, web design, and digital strategy.
Insights
The Journal
Thoughts on building premium brands, designing websites that convert, and growing businesses that stand out.
Research
Does llms.txt Actually Work for AI Search Optimization? New Research Says No
A 90-day study reveals why the hottest AI SEO trend might be a waste of your time
January 27, 2026By Michael Ehrlich
Advertising
When the Answer Becomes the Ad
OpenAI, ChatGPT, and the High-Intent Advertising Shift
January 27, 2026By Michael Ehrlich